Helena Wine Bar
Client
Helena Wine Bar & Salumeria
Industry
Hospitality
What we did
Naming | Branding | Brand Strategy | Visual Identity | Art Direction | Visual Communication
Located on the ground level of the “Helena Rubinstein Pavilion for Contemporary Art” – HELENA is a Tel-Aviv-based wine bar with a Spanish flavor.
Classic and modern, local and innovative – the perfect cultured meeting place for both work and pleasure.
The studio was commissioned to suggest names for this high-profile venue and develop its brand identity and visual communication.
Location photography: Amit Geron
Food photography: Afik Gabay
As part of the branding process, we divided the name HELENA into 3 syllables representing the 3 drinking segments served:
HE – High-end alcohol.
LE – Limited edition (“today’s special” from the cocktail’s menu)
and NA for non-alcoholic soft drinks.
