THE BLEND
The Blend, is a boutique hotel, located in the old city of Nazareth.
The studio was asked to name this luxurious hospitality venue, to create its brand identity and to design all user interactions and touch points – amenities, signage, web & social presence, stationeries and marketing materials.
The Hotels unique location and rich cuisine, made us come up with the name “the Blend” which describes the brands essence – historic vs. modern, urban vs. rural, trendy vs. old-fashion.
The hotel is the home of two additional outlets – a fusion chef restaurant and a roof-top lounge which act as a “stand-alone” entity with a separate brand identity.
The two sub-brands are “Midnight Blend” for the “after hours” bar, and “Local Blend” that perfectly describes the restaurant’s culinary style.
