Magid Tel Aviv
Magid Center is a cutting-edge community complex located in the heart of Tel Aviv, designed to provide a vibrant space for residents to connect, engage, and grow. With a variety of activities that cater to all ages and interests, the center offers state-of-the-art sports facilities, diverse classes, a theater, modern co-working spaces, and much more. It’s a place where community meets innovation, offering a dynamic environment that enhances the urban lifestyle.
Yugo & Art Studio had the privilege of leading the environmental branding for Magid Center, creating a comprehensive wayfinding and signage system that seamlessly integrates with the architectural landscape. Our approach was to reflect the lively spirit of Tel Aviv by incorporating graphic elements that resonate with the local culture. The visual language we developed features custom illustrations of well-known Tel Aviv monuments, blending the city’s unique character into the space while offering a fresh, youthful aesthetic.
In addition to the illustrations, we focused on creating a graphic system that is both functional and engaging, making it easy for visitors to navigate the center while enjoying the design itself. The signage and wayfinding system not only serve a practical purpose but also contribute to the overall experience, enhancing the sense of community through thoughtful design and creativity.
The result is a space that is not only visually captivating but also welcoming and accessible. Magid Center stands as a modern community hub that reflects both the progressive spirit of Tel Aviv and the studio’s commitment to innovative design. We are proud to have been a part of bringing this project to life, contributing to a place where residents can thrive and connect.
