The scope of the project included:
Way-finding’s Characterization & planning
Graphic design and illustration
Production & installation supervision
Photography: Itay Sikolsky
BIG Fashion Mall
Client
Plaza Centers, BIG Group
Industry
Retail
What we did
Way-finding & Signage Characterization & Design | Commissioned Art
BIG Fashion Mall is a new trendy shopping arena, Located on the banks of the Danube River – Serbia, Belgrade.
Looking at the first interior mockups delivered by the project’s architects, we noticed the long metal rails surrounding the mall’s ceilings.
The rails made us think of “La Linea” (the Italian 70’s cartoon) that become our inspiration when we started designing the mall’s way-finding systems.
